There’s something uniquely satisfying about a summer morning at the Ventnor City Farmers Market. Before the beach crowds settle into their chairs and before the afternoon heat rolls in, residents and visitors gather along Atlantic Avenue with coffee in hand, reusable bags over their shoulders, and a shared appreciation for community, fresh food, and local flavor.
Now celebrating its 10th anniversary, the beloved market has grown from a modest neighborhood gathering into one of the Shore’s signature weekly events. Held Fridays from May 22 through September 4 at the Holy Trinity Parish parking lot in Ventnor City, the market continues to embody the spirit of small business, volunteerism, and community connection that defines life at the Jersey Shore.
What began in 2016 with just 26 vendors and 14 volunteers has blossomed into an impressive operation featuring more than 80 vendors, 40 volunteers, and seven nonprofit organizations. The market was founded by local residents Andy and Penni Starer along with Maria Gatta, whose vision helped transform a simple farmers market into a vibrant weekly tradition.
Today, shoppers can browse an eclectic mix of fresh produce, seafood, baked goods, prepared foods, artisan products, specialty items, and handmade crafts while enjoying live music and the unmistakable energy that fills the market every Friday morning. The 2026 season introduces four new full-time vendors and ten new part-time vendors, further expanding the diversity and creativity that have become hallmarks of the market experience.
This milestone year is being celebrated in a big way. The season officially kicks off with a ribbon-cutting ceremony on May 22, followed by free gifts for the first 100 shoppers. A commemorative 10th anniversary logo designed by volunteer Rob Reed of Ventnor Vibe will appear on market bags and volunteer shirts throughout the season, while upcoming contests centered around fresh market produce promise to keep visitors engaged all summer long.
One of the most remarkable aspects of the Ventnor City Farmers Market is the loyalty and consistency of its vendor community. Eleven vendors have remained with the market since its inaugural season, including Busy Bees, Viking Seafood, Monteleone Farms, Tony’s Farm Table, Red Room, and RSK Donuts. Their longevity speaks volumes about the relationships built between vendors and the customers who return week after week.
The market’s atmosphere extends well beyond shopping. It has become a weekly social gathering place where neighbors reconnect, vacationers discover local favorites, and families introduce younger generations to the value of supporting regional businesses and farmers. Live music coordinated by volunteer Len Ariff adds another layer of charm, creating an easygoing Shore-town soundtrack for the bustling crowd.
Of course, no discussion of the market would be complete without mentioning the legendary “Old Coots” — a group of savvy seniors offering free advice to anyone willing to listen. Their tongue-in-cheek motto, “It may not be the best advice, but it’s free,” perfectly captures the warm humor and personality that have helped make the market feel so distinctly local.
Market Manager Maria Gatta, who has been involved since day one, credits the market’s success to the collective effort of vendors, volunteers, and the broader community.
“We’re especially happy to recognize the 11 vendors who have been with the market since the beginning,” Gatta said. “The market is also so appreciative of Holy Trinity Parish, Ventnor’s city officials, the police and fire departments, and the Public Works crew, all who work together to make the market a huge success.”
Fellow Market Manager Karen Warner echoed those sentiments, highlighting the volunteers who help power the operation each week.
“We couldn’t do this without our fabulous volunteers,” Warner said. “Our volunteers at the Welcome Booth greet everyone with happy smiles and free gifts for kids. Our Old Coots solve the problems of the universe!”
Ten years in, the Ventnor City Farmers Market has become more than a place to shop — it’s a symbol of community pride, local entrepreneurship, and the enduring charm of Shore living.
Visit their website here: https://www.vcfm.org
