Over the years, national promoters have dropped in for a big night in Atlantic City. They put on a show, and then they leave.
Larry Goldberg stays.
The Margate native and founder of Boxing Insider Promotions has spent the last two years doing the unglamorous, expensive, deeply local work that the national promoters parachute past. While the big companies treat Atlantic City as a stop on a tour, Goldberg has turned the Tropicana into a home — staging his eighth card at the property since May 2024, when he brought professional boxing back to the Tropicana Showroom after a seven-year absence along the boardwalk. No other promoter in the city runs a regular local series. Goldberg's is the only one.
"Atlantic City built this sport, and we never should have let it leave."
— Larry Goldberg, Boxing Insider Promotions
On Saturday, June 13, that series produces its most compelling main event yet. Two undefeated South Jersey heavyweights — men who grew up within miles of each other — will share equal billing in a bout where the winner doesn't just take a victory home. He moves to the next level of his career.
Bruce "2.0" Seldon Jr.
South Jersey
8-0
6 knockouts · Son of WBA Heavyweight Champion Bruce Seldon Sr.
Josh Popper
Egg Harbor Township / Holy Spirit HS
7-0
6 knockouts · Founder, Breadwinners NYC · 3rd Atlantic City card
For Atlantic City fight fans, the Seldon name needs no introduction. Bruce Seldon Sr. held the WBA heavyweight title and was one of the signature fighters of the city's golden era. Now his son — fittingly nicknamed "2.0" — brings the family name back to the same boardwalk where it was made, with an unblemished record built largely on Goldberg's stage at the Tropicana. That is not a promotional angle. That is South Jersey boxing history walking back through the door.
Standing across from him is a hometown story of a different kind. Josh Popper grew up in Egg Harbor Township, graduated from Holy Spirit High School, and went on to found Breadwinners in New York City — a journey that also put him on gossip pages far outside the sports section, thanks to a high-profile romance with Madonna. On June 13, the headlines come back to where he started.
Two local fighters willing to step up against each other at this stage of their careers is a rare thing in boxing. It is exactly the kind of matchup that only a consistent, locally rooted platform can produce — and it is the argument Goldberg has been making, one club show at a time.
Tickets for the June 13 card are on sale now at Ticketmaster.com
