Traditionally, a 25th anniversary gift is usually something silver - an element representing sophistication, glamor, and prosperity. How appropriate that Roberts Fine Jewelers is celebrating their quarter-century in business, adorning women and men with stylish and classic jewelry. Whether shopping for that special Simon G engagement ring or a classic Rolex watch, Roberts has become synonymous with a treasure chest of quality jewelry.
In addition to the stunning selection, the staff at Roberts prides themselves on their one-on-one customer service. Lisa A. Celia, General Manager, explains how putting the customer first has been their mantra since 2001: “As we celebrate our 25th anniversary, we are especially grateful for the loyalty and support of our local customers and the relationships we built over the years. Being part of this community means so much to us, and we look forward to continuing to grow and serve our customers and community for many more years to come.”
Passing the Baton
Officially, the transition from Bob Rovinsky, original owner, to Thomas Prete took place on February 7, 2025. However, the relationship between the two men began much earlier. They quickly moved from being business associates to developing a strong personal relationship built on trust and mutual respect. Both men shared a passion for the jewelry business and a vision for the future of Roberts. Like links on a bracelet, that strong connection led to a deal where Prete took over the business.
Celia feels Roberts has “…worked hard to make the transition seamless and ensure that the personal service our customers have come to expect remains at the heart of the store.” Customers continue to see familiar faces as well as new team members, including an in-house jeweler who provides an even greater level of personal service - repairs, custom work, and expert craftsmanship. In addition, Roberts offers cash-for-gold services and professional appraisals with their GIA-certified appraiser.
As for the customer experience itself, Celia emphasizes the team’s goal to attend to their customers: “We have stayed true to many of the things our customers have loved over the years, including the personal, welcoming shopping experience they’ve come to expect. Our goal is to build on the store’s strong history while bringing new energy, expertise, and services to our customers.”
Simon G wedding bands, SYLVIE Jewelry
Impeccable Customer Service
What makes Roberts stand out from other jewelers is their friendly, knowledgeable team of sales consultants - collectively bringing more than 100 years of fine jewelry experience. That depth of understanding provides thoughtful, personalized guidance and helps customers find something that truly suits their style, need, and budget.
Whether someone is searching for an engagement ring, a special gift, or something completely unique, the Roberts team is committed to making that experience memorable. Celia explains that commitment: “We take time to get to know our customers and believe purchasing jewelry should feel comfortable, enjoyable, and personal - not rushed or intimidating.”
Eileen Wenzke, a long-time customer of Roberts, has been singing the praises of her favorite jewelry store for 25 years. She appreciates the top-quality selections and stellar service. Wenzke explains, “Their customer service is unequaled, and I am always met with a smile from everyone. I always recommend Roberts Fine Jewelers to all of my friends without hesitation.”
Holiday Happenings
Because this is a special year for Roberts, the team looks forward to celebrating their exciting milestone during the Holiday Anniversary Sale, December 1st – 6th. Regardless of what you are looking for – from engagement rings and wedding bands to diamond bracelets - Roberts offers a plethora of options, styles, and designs. Celia looks forward to the upcoming sale event. “Our team is committed to making that experience memorable. It’s our way of thanking our wonderful customers for 25 years of support and for being a part of Roberts’ story. We look forward to celebrating with everyone and making this holiday season sparkle just a little more!”
Looking ahead to 2027, Roberts continues to offer their annual July Half Off Sale, spring and fall bridal events, and their exclusive designer trunk shows. These events provide wonderful opportunities for Roberts staff to connect with customers, introduce exciting new designs, and help everyone find something truly special.
